Waffle Love

Born out of a passion to bring authentic, gourmet Belgian Liege waffles with high quality ingredients to the masses, Waffle Love started as a single food truck in 2012 and quickly grew into a recognized brand after capturing hearts on Food Network’s The Great Food Truck Race. We offer prospective partners a highly differentiated, "category-of-one" concept that operates at the sweet spot of premium dessert, comfort food, fried chicken and breakfast-all-day. Our signature Liege waffles—crafted from a proprietary, dough and imported Belgian pearl sugar deliver an unforgettable "love at first bite" experience. As a franchisee, you are not just opening a restaurant; you are bringing a beloved community hub with unmatched brand equity, a vibrant social media presence, and a fiercely loyal fan base to your market.